Let's Smell the Coffee
Hello friends, real talk for a second--
3seams is a brand that strongly believes in the longevity of not only what you put on every morning but also believes in equipping every consumer with the power of knowledge and awareness. We aim to center conversations of ethical and social implications, and of course tell you about the best brands that are good for not just you but for the environment, and the people in which it operates in.
Okay, now that’s out of the way; let’s get down to business-- the Coffee business.
I mean, who doesn’t love a well crafted cold brew? While we continue to pay for our specialty coffees, the price paid to coffee farmers remains so low. Multinational coffee companies now rule our shopping malls and supermarkets and dominate the industry worth over $80 billion, making coffee the most valuable trading commodity in the world after oil.
Let that roast in for a second.
There are 74,000 struggling coffee farmers from what is known as the birthplace of coffee, Ethiopia; the largest producer of coffee in Africa. The paradox of this is the exploitation of Western countries for the perceived gold that is coffee. Farmers strive to harvest some of the highest quality coffee beans on the international market, but are unable to find buyers willing to pay a fair price.
So why is this an important conversation to have?
Well, have you ever thought about posting on your social media platform that “First Coffee of the Morning”? We at 3seams definitely love raving about our cups of coffee, so it got us thinking, ‘Where does our coffee come from?’ And as 2 million cups of coffee are bought a day, ‘Who is responsible?’ Do you know who has not only broken their backs but also their banks as the people behind the product are in crisis and millions of farmers are fast becoming bankrupt.
It’s time to question some of our basic assumptions about our consumer lifestyle and its interaction with the rest of the world.
Coffee farmers are caught up in this new food crisis while the global coffee industry is booming.
We need to be reminded that through just one cup of coffee, we are inextricably connected to the livelihoods of millions of people around the world who are struggling to survive.
Why are the core people of the coffee business struggling to meet their most basic needs on a daily basis? Farmers and their families depend on the coffee beans to survive.
Remember: There are human lives put into your steaming cup of coffee.
So, what does your coffee smell like?
Below we have provided 5 ethically sourced coffee brands that we at 3seams love, take a look:
- Peace Coffee- Dedicates itself to producing organic, 100 percent fair trade coffee—plus it has cafés all over Minneapolis so you can enjoy their deliciousness in house.
- Rise Up Coffee- The farmer who grew this coffee should receive the glory. We are among the fortunate who get to roast their beautiful coffees and share them with consumers.
- Spyhouse Coffee Roasting Co. - Are a Twin Cities roaster and retailer that cultivates relationships with those who share our passion and vision to source, roast, and serve exceptional coffees.
- Equal Exchange- Brewing coffee for over 25 years, Equal Exchange was founded on a novel idea that food could be traded in a way that was honest and fair to both farmers and consumers.
- Rumble Fish - Brewed in Kampot, Cambodia, Rumble Fish aims to showcase the best of South East Asian coffee. They believe every step of the coffee process is an essential part in making the best cup of coffee, from who is growing their bean to carefully roasting them.
BONUS: Watch the award-winning documentary ‘Black Gold’ here.